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Why Your Phone Is So Addictive?


Your brain constantly scans for information about potential threats and obstacles because the relief feels so good. Your phone brought relief in the past, so your brain expects relief there today. It’s not logical. Our neural networks are not designed from logic. They are designed from experience.

The brain built by natural selection keeps promoting its survival by looking for ways to feel good. Many ways to feel good are problematic. Your phone is a way to feel good that has no calories, no legal trouble, and no cognitive impairment.

Accepting your natural impulses helps you find your power over them. Accepting an impulse does not mean acting on it. On the contrary, it’s easier to avoid acting on impulses when you know that they come from old pathways rather than solid fact.